What is the AUSPOSTAUSPOST Domain?
The .AUSPOST domain is a top-level domain (TLD) specifically designated for Australia Post, the nation’s leading postal service provider. While initially intended for internal use, it has evolved into a publicly available TLD, offering a unique branding opportunity for businesses and individuals closely associated with postal services, e-commerce, logistics, or those wanting to signal a strong Australian connection. It provides an alternative to the more common .au, .com.au, and .com domains, allowing for more creative and memorable domain names.
What Type of TLD is AUSPOST?
.AUSPOST is a sponsored TLD (sTLD). This means it’s not a generic TLD like .com or .org, nor is it a country-code TLD (ccTLD) like .au. Instead, it’s sponsored by a specific organization – in this case, the Australian Postal Corporation. sTLDs are created to serve the interests of a particular community or organization, and their usage is often governed by specific rules and guidelines set by the sponsoring organization. This provides a level of trust and association with the sponsor.
The History of AUSPOST: When Did This Domain Launch?
The .AUSPOST domain was formally delegated on August 11, 2016. This marked the official launch of the TLD, making it available for registration. The creation of .AUSPOST was a strategic move by Australia Post to enhance its digital presence and offer a specialized domain extension relevant to its core business and the broader Australian e-commerce landscape. The initial rollout was gradual, with a focus on establishing the infrastructure and policies for managing the domain.
Why and Where Can You Use a AUSPOST Domain?
A .AUSPOST domain is particularly well-suited for:
- E-commerce businesses: Especially those heavily reliant on postal delivery.
- Logistics and shipping companies: Reinforces their connection to the postal network.
- Businesses targeting the Australian market: Signals a strong Australian identity.
- Australia Post partners: Strengthens brand alignment.
- Individuals with a passion for postal history or collecting: Creates a niche online presence.
While not restricted to these uses, these are the areas where a .AUSPOST domain offers the most significant branding and recognition benefits. It can be used for websites, email addresses, and other online applications.
What is the Current Price for a AUSPOST Domain?
The price of a .AUSPOST domain varies depending on the registrar and any promotional offers. Generally, it’s positioned as a premium TLD, meaning it’s typically more expensive than common extensions like .com or .net. Expect to pay more than $50 AUD for the first year, and potentially significantly more depending on the registrar and any premium name options.
Top 10 Popular & Affordable AUSPOST Domain Registrars
| Company Name | Approx. Price (1st Year) | Note |
|---|---|---|
| Australia Post | $60 AUD | Direct registration through Australia Post. |
| Webcentral | $75 AUD | Australian registrar with competitive pricing. |
| Crazy Domains | $80 AUD | Popular Australian registrar. |
| Domain Name Commission | $65 AUD | Official domain name authority in Australia. |
| GoDaddy | $90 AUD | Global registrar, often with promotions. |
| Namecheap | $85 AUD | Known for competitive pricing. |
| Hover | $95 AUD | Focuses on domain registration and management. |
| Check major registrars | Varies | Pricing depends on registrar and promotions |
| Check major registrars | Varies | Pricing depends on registrar and promotions |
| Check major registrars | Varies | Pricing depends on registrar and promotions |
Name Servers list
| Name Server | IPv4 Address | IPv6 Address |
|---|---|---|
| a.nic.auspost | 37.209.192.9 | 2001:dcd:1:0:0:0:0:9 |
| b.nic.auspost | 37.209.194.9 | 2001:dcd:2:0:0:0:0:9 |
| c.nic.auspost | 37.209.196.9 | 2001:dcd:3:0:0:0:0:9 |
| x.nic.auspost | 156.154.172.82 | 2610:a1:1074:0:0:0:1:82 |
| y.nic.auspost | 156.154.173.82 | 2610:a1:1075:0:0:0:1:82 |
| z.nic.auspost | 156.154.174.82 | 2610:a1:1076:0:0:0:1:82 |
Sponsoring Organisation, Administrative Contact, Technical Contact
| Organization | Details |
|---|---|
| Sponsoring Organisation | Org: Australian Postal Corporation Address: 111 Bourke Street, Melbourne VIC 3000, Australia |
| Administrative Contact | Name: Manager Digital Customer Experience Org: Australian Postal Corporation Email: ngtld-auspost@cscinfo.com Voice: +61 3 8847 9045 Fax: +61 3 9206 4153 Address: 111 Bourke Street, Melbourne VIC 3000, Australia |
| Technical Contact | Name: Project & Process Manager Org: CSC Digital Brand Services Email: ngtld-auspost@cscinfo.com Voice: +442070151717 Address: 2711 Centerville Rd. Suite 400, Wilmington DE 19808, United States of America (the) |
Registry Information include URL for registration services,
| Information | URL |
|---|---|
| Registry URL | https://auspost.com.au |
| WHOIS Server | whois.nic.auspost |
| RDAP Server | https://rdap.nic.auspost/ |
Record last update Registration date
| Information | Date |
|---|---|
| Registration date | 2016-08-11 |
| Record last updated | 2023-11-30 |
Is the AUSPOST Domain Right for You?
The .AUSPOST domain is a niche extension that offers a unique branding opportunity for businesses and individuals with a strong connection to Australia Post or the Australian postal system. While it may not be suitable for everyone, it can be a valuable asset for those looking to establish a clear and memorable online identity within this specific market. Consider your target audience, brand messaging, and long-term goals to determine if a .AUSPOST domain aligns with your overall strategy.
FAQ
Is the .AUSPOST domain only for Australia Post?
No, while sponsored by Australia Post, the .AUSPOST domain is available for public registration. However, it’s most relevant for businesses and individuals associated with postal services or the Australian market.
How do I register a .AUSPOST domain?
You can register a .AUSPOST domain through various domain registrars, including Australia Post directly, Webcentral, Crazy Domains, and others listed above.
Is a .AUSPOST domain more expensive than a .com domain?
Generally, yes. .AUSPOST is considered a premium TLD and typically costs more than common extensions like .com or .net.
Are there any restrictions on who can register a .AUSPOST domain?
There are no strict restrictions, but Australia Post may have policies regarding domain names that infringe on its trademarks or brand identity.
What are the benefits of using a .AUSPOST domain?
Benefits include enhanced branding, a clear association with the Australian postal system, and a unique online identity.
Can I use a .AUSPOST domain for email?
Yes, you can use a .AUSPOST domain for email addresses, just like any other domain extension.
Where can I find more information about the .AUSPOST domain?
You can find more information on the official Australia Post website and through the IANA database: https://www.iana.org/domains/root/db/auspost.html
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