.AMAZON Domain: A Comprehensive Guide to Amazon’s Sponsored TLD

What is the AMAZON Domain?

The .AMAZON domain is a Top-Level Domain (TLD) sponsored by Amazon Registry Services, Inc. Unlike more common TLDs like .com or .org, .AMAZON is specifically designed for Amazon’s use and is not generally available for public registration. It’s primarily used for Amazon’s internal services, programs, and initiatives. While not widely accessible to the general public, understanding its purpose and structure is valuable for those involved in the domain industry, brand protection, or Amazon’s ecosystem.

What Type of TLD is AMAZON?

.AMAZON is a sponsored TLD. This means it’s not a generic or country-code TLD, but one that is sponsored by a private entity – in this case, Amazon. Sponsored TLDs have specific rules and restrictions governing their use, often tied to the sponsoring organization’s mission and brand. They differ from generic TLDs (.com, .net) which are open to anyone and country-code TLDs (.us, .ca) which are tied to specific geographic locations. The .AMAZON TLD is intended to support Amazon’s brand and services, and its use is heavily controlled by Amazon Registry Services, Inc.

The History of AMAZON: When Did This Domain Launch?

The .AMAZON TLD was formally delegated on 2020-05-28. This means that was the date the domain officially became active in the Domain Name System (DNS). The launch of .AMAZON was part of Amazon’s broader strategy to expand its digital infrastructure and control over its brand identity within the domain space. The initial rollout focused on internal Amazon services and programs, with limited public-facing applications.

Why and Where Can You Use a AMAZON Domain?

Currently, the .AMAZON domain is not generally available for public registration. Its primary use cases are internal to Amazon, including:

  • Amazon Services: Hosting subdomains for various Amazon services and programs.
  • Brand Protection: Strengthening Amazon’s brand identity and preventing cybersquatting.
  • Internal Infrastructure: Supporting Amazon’s internal operations and systems.
  • Specific Amazon Initiatives: Dedicated domains for new Amazon projects or campaigns.

While direct registration isn’t possible for most individuals and businesses, understanding the .AMAZON TLD is crucial for brand owners who want to monitor for potential misuse of their trademarks within the Amazon ecosystem. It’s also relevant for developers and IT professionals working with Amazon Web Services (AWS) and other Amazon technologies.

What is the Current Price for a AMAZON Domain?

As the .AMAZON domain is not generally available for public registration, there is no standard retail price. Access is typically granted only to Amazon partners or for specific Amazon-approved purposes. Any costs associated with using a .AMAZON domain would be determined directly by Amazon Registry Services, Inc., and would likely be part of a larger agreement or program participation.

Top 10 Popular & Affordable AMAZON Domain Registrars

Company Name Approx. Price (1st Year) Note
Check major registrars Varies Not generally available for public registration.
Check major registrars Varies Access is controlled by Amazon.
Check major registrars Varies Pricing depends on registrar and promotions.
Check major registrars Varies Pricing depends on registrar and promotions.
Check major registrars Varies Pricing depends on registrar and promotions.
Check major registrars Varies Pricing depends on registrar and promotions.
Check major registrars Varies Pricing depends on registrar and promotions.
Check major registrars Varies Pricing depends on registrar and promotions.
Check major registrars Varies Pricing depends on registrar and promotions.
Check major registrars Varies Pricing depends on registrar and promotions.

Name Servers list

Name Server IPv4 Address IPv6 Address
dns1.nic.amazon 213.248.218.90 2a01:618:402:0:0:0:0:90
dns2.nic.amazon 103.49.82.90 2401:fd80:402:0:0:0:0:90
dns3.nic.amazon 213.248.222.90 2a01:618:406:0:0:0:0:90
dns4.nic.amazon 43.230.50.90 2401:fd80:406:0:0:0:0:90
dnsa.nic.amazon 156.154.100.3 2001:502:ad09:0:0:0:0:3
dnsb.nic.amazon 156.154.101.3 2001:502:2eda:0:0:0:0:3
dnsc.nic.amazon 156.154.102.3 2610:a1:1009:0:0:0:0:3
dnsd.nic.amazon 156.154.103.3 2610:a1:1010:0:0:0:0:3

Sponsoring Organisation, Administrative Contact, Technical Contact

Organization Details
Sponsoring Organisation Org: Amazon Registry Services, Inc.
Address: 410 Terry Avenue North, Seattle WA 98109, United States of America (the)
Administrative Contact Name: Program Manager, Registry
Org: Amazon Registry Services, Inc
Email: arsi-rzm@amazon.com
Voice: +1 206 646 5990
Fax: +1-206-946-7702
Address: 410 Terry Avenue North, Seattle WA 98109, United States of America (the)
Technical Contact Name: TLD Registry Services Technical
Org: Nominet
Email: registrytechnical@nominet.uk
Voice: +44.1865332211
Address: Minerva House, Edmund Halley Road, Oxford Science Park, Oxford OX4 4DQ, United Kingdom of Great Britain and Northern Ireland (the)

Registry Information

Information Details
Registry URL http://www.nic.amazon
WHOIS Server Not publicly standardized / varies by registry
RDAP Server https://rdap.nominet.uk/amazon/

Record last update Registration date

Information Details
Registration date 2020-05-28
Record last updated 2025-02-14

Is the AMAZON Domain Right for You?

For the vast majority of individuals and businesses, the .AMAZON domain is not a viable option due to its restricted access. It’s primarily intended for internal Amazon use. If you’re looking to establish an online presence, consider more widely available TLDs like .com, .net, .org, or country-code TLDs relevant to your target audience. However, brand owners should monitor the .AMAZON space for potential trademark infringement.

FAQ

Is the .AMAZON domain available for public registration?

No, the .AMAZON domain is not generally available for public registration. Access is controlled by Amazon Registry Services, Inc.

Who sponsors the .AMAZON TLD?

The .AMAZON TLD is sponsored by Amazon Registry Services, Inc.

What is the purpose of the .AMAZON domain?

The .AMAZON domain is primarily used for Amazon’s internal services, programs, and brand protection.

How can I register a domain name similar to Amazon?

You can register domain names with similar keywords using more common TLDs like .com, .net, or .org.

Where can I find more information about the .AMAZON domain?

You can find more information on the IANA website: https://www.iana.org/domains/root/db/amazon.html

What is a sponsored TLD?

A sponsored TLD is a Top-Level Domain that is sponsored by a private entity, like Amazon, and has specific rules and restrictions governing its use.

How does the .AMAZON domain contribute to brand protection?

The .AMAZON domain allows Amazon to control its online presence and prevent cybersquatting or misuse of its brand name.

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